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Pricing strategies play a crucial role in a brand's market positioning. In 2023, with the rise of inflation and shifting economic conditions, businesses are re-evaluating their pricing models. Dynamic pricing, penetration pricing, and discount strategies are some approaches being adopted to attract price-sensitive consumers. Additionally, transparent pricing that clearly conveys the value customers receive has become increasingly important, as consumers seek brands they can trust.


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Promotion encompasses all the communication methods utilized to convey the brand message to the target audience. Traditional media, such as television and print, are still relevant, but digital marketing strategies have taken center stage. Influencer marketing, content creation, and personalized marketing campaigns are gaining momentum as brands leverage these tactics to foster deeper connections with consumers. Engaging storytelling and authentic brand narratives resonate more effectively, particularly among younger generations.


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4. Карбоновые волокна – применяются в высококачественных ремнях ГРМ, предназначенных для спортивных автомобилей и высокопроизводительных двигателей. Карбоновые волокна обеспечивают дополнительную прочность и легкость, что особенно важно для создания эффективных и мощных двигателей.


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